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Empowering the Ecosystem

Dr. Dionne L. Boyd

Professor | Morris Brown College & CEO | IAM Marketing Agency

“Dr. Dionne L. Boyd, known as “Dr. B — The Money Chick,” is an internationally recognized educator, global luxury experience architect, strategist, proud farm owner, and Founder of Image Architects & Management, LLC. She serves as Professor and Global Luxury Experience Director at Italian Institute of Fashion Management in Milan, where she created Luxe Immersion: Italy Edition, an exclusive program exploring the business behind luxury fashion through immersive, in-market experiences.
A 2025 Faculty Fellow with the Howard University & PNC National Center for Entrepreneurship, Dr. Boyd leads national research focused on strengthening entrepreneurship education at HBCUs. As a global educator, she has taught and developed curriculum across leading institutions in Florence, Italy and Berlin, Germany, including Polimoda and AMD, and has designed more than 48 courses in marketing, business, and fashion for SCAD Atlanta, LIM College in New York City, Southern New Hampshire University, AIU, Strayer University and Morris Brown College. She is widely recognized for her innovative curriculum design, experiential teaching approach, and commitment to inclusive, career-focused education.

Beyond academia, Dr. Boyd is a luxury experience architect and strategist who curates elevated brand moments across industries. She has collaborated with global brands including Mercedes-Benz Stadium, where she designs premium suite experiences and engagements for owners and VIP guests. Her work also extends into sound curation for high-end events, where she crafts immersive musical environments, and she is a certified mixologist known for integrating beverage experiences into luxury storytelling. Through her agency, she has produced large-scale activations and signature events that merge fashion, culture, and community.

A proud member of Delta Sigma Theta Sorority Inc., Dr. Boyd’s work is grounded in service, leadership, and cultural impact. She is a proud HBCU graduate of Hampton University. She has created and curated luxury experiences for clients including Neiman Marcus, Hyatt Centric Buckhead Atlanta, the City of Atlanta, and premier hospitality and fashion brands, delivering high-impact events that attract audiences of 1,000+ and celebrate culture, creativity, and excellence. In addition to her global work, Dr. Boyd is a proud farm owner and affectionately known as “Donkey Mama,” embracing a lifestyle rooted in land, legacy, and intentional living.”

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