For over 20 years, Jason Lorne Giles has shaped how people see, feel, and believe in brands—from legacy corporations to insurgent startups. His fingerprint can be found across cultural institutions and innovative companies alike: Black & Brown Founders, Black Innovation Alliance, Course from Scratch, Project Northstar, Apps Without Code, Nickelodeon, Backcountry.com, Case Logic, Gaiam, The Geological Society of America, Wahl Pet Clippers, Gruppo Campari, Hines, and many more.

He is the founder of Studio J Lorne, a clarity-first brand agency where strategy is rooted in truth, creative is backed by care, and design is built to last. Under his leadership, the agency has helped organizations unlock millions in venture funding and donations, and achieve up to 2000% audience growth—all by bringing their internal purpose into external alignment.

Jason’s work isn’t just about beautiful design—it’s about building systems for consistent, clear, and courageous communication. He engineers streamlined processes that turn raw ideas into refined brand platforms. Whether guiding multi-stakeholder initiatives or mentoring emerging creatives, his work begins where most stop: in deep listening and unapologetic clarity.

For Jason, branding is personal. It’s a tool for self-definition, for reclaiming narratives, and for setting new standards of excellence—especially in spaces championing the underrepresented. He teaches that authenticity isn’t just a value; it’s a strategy.

Outside of the studio, Jason is most at home cooking, writing music, mentoring changemakers, counseling those navigating their next chapter, and always asking better questions than the ones before.

Because in the world he’s helping to build, clarity isn’t a luxury. It’s a lifeline.