Kim Roxie is a visionary entrepreneur and the founder and CEO of LAMIK Beauty, a clean beauty brand dedicated to providing natural, paraben-free cosmetics for women, particularly focusing on multicultural women who have historically been marketed more toxic beauty options. Her journey in the beauty industry began while she was a college student at Clark Atlanta University, working at a makeup counter, where she realized the lack of inclusive options available.
Driven by a passion for revealing inner beauty and a commitment to health, Roxie launched LAMIK Beauty. The brand’s name, LAMIK, initially her name spelled backward, evolved to stand for “Love And Makeup In Kindness,” reflecting her philosophy that “beauty is revealed, not applied.”
Roxie’s dedication led to significant milestones, becoming the first Black-owned clean makeup brand to launch on Ulta.com The Home Shopping Network (HSN) JCpenney.com and Hyvee stores throughout the Midwest.