Marty McDonald is the founder of Boss Women Media and Elle
Olivia, two transformative brands born from her mission to inspire and
empower women and families of color. After an 11-year corporate
career working with Fortune 500 companies, Marty took a bold leap
to create a community centered on connection, empowerment, and
opportunity. Through Boss Women Media, she has built a movement
with initiatives like the multi-city Black Girl Magic Tour, the annual
Boss Woman of the Year Summit, and a thriving community of over
100,000 women. Her work challenges fear as a barrier, equipping
women to chase audacious dreams and achieve their fullest potential.
In 2022, Marty expanded her impact with the launch of Elle Olivia, a
children’s lifestyle brand inspired by her daughter’s extraordinary
journey. When her daughter, Elle Olivia, was diagnosed with
Congenital Diaphragmatic Hernia during pregnancy,

AN INTRODUCTION

Marty and her husband became fierce advocates for representation and
equity in Black parenthood. This deeply personal experience fueled the
creation of Elle Olivia, a brand showcasing representation and big
possibilities for Black girls through thoughtfully designed, functional
clothing..
Starting with a sold-out Valentine’s Day collection, Elle Olivia quickly
grew into a staple brand, offering soft, bamboo-based Lay and Play
sets for toddlers. By 2023, Elle Olivia was carried in over 400 Target
stores nationwide, bringing Marty’s vision of representation and
empowerment into homes across the country.
Marty McDonald continues to champion women and families, proving
that big dreams, resilience, and representation can transform lives.
Through her work, she’s empowering the next generation to embrace
their own possibilities and achieve more, fearlessly.