Shaina Rainford is the Founder and CEO of Bask &Lather Co., a nine-figure, bootstrapped, Black-ownedtextured haircare brand rooted in science, heritage, andperformance. A board-certified nurse practitioner,Shaina is recognized for uniquely bridging clinicalexpertise with cultural tradition to build one of thefastest-growing textured haircare brands in the industry.

She launched Bask & Lather in 2020 after experiencingsignificant hair loss alongside her younger sister.Drawing from the natural remedies their mother hadlong used within their family, Shaina applied her clinicaltraining to refine and scale these formulations,transforming a personal solution into a global, results-driven brand trusted by millions.

Under Shaina’s leadership, Bask & Lather has achievedconsistent 100% year-over-year growth and scaled intoa nine-figure business with no outside investors, drivenentirely by organic demand, repeat performance, anddirect consumer trust. The brand has maintained #1-ranking haircare products on TikTok, become the #1Black-owned haircare brand on Amazon, and cultivatedone of the most engaged digital communities in beauty,with over 2 million active email and SMS subscribers.Bask & Lather’s sustained performance and marketleadership have earned recognition on the 2025 Inc.5000 list of America’s Fastest-Growing PrivateCompanies, along with industry honors including 2025Melanin Beauty Awards Honoree for Hair Innovation.

Beyond product innovation, Shaina is a sought-aftervoice on scalp health, entrepreneurship, and scalingconsumer brands without venture capital. Known forbuilding viral consumer goods with longevity, shespeaks on the power of trust, operational discipline, andcommunity-driven growth, bringing value to bothconsumers and founders alike.