Dr. Natalie Baucum is an Assistant Professor of Marketing, educator-mentor, and founder of The Polymathic Professor brand. Specializing in fashion marketing, digital marketing, and retail management, she teaches at Hampton University with a deep commitment to mentoring and developing students into culturally competent leaders and professionals.

A passionate advocate for student success, Dr. Baucum is known for blending academic rigor with holistic care. Her students often refer to her affectionately as “Auntie” or “Old G”—a testament to the meaningful, lasting bonds she creates in and out of the classroom. She’s guided students toward scholarships, internships, and post-graduate opportunities, while also providing real talk, real support, and real accountability.

Her mission is clear: to give HBCU students the mentorship she didn’t receive, and to ensure they thrive not just as business students, but as whole individuals prepared for success in life.